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The pratfall of type design! Perfect for Feig's next flick. Coming soon to a theater near you.


Ever noticed that every movie poster looks the same? Studios rely heavily on design tropes including the Big Four Sans in ALL CAPS to try to guarantee butts in theater seats. When posters for all genres are using the same typographic conceit, there is nothing to set comedy apart. This aggression will not stand, man. Enter “Apatow,” a type family for comedy blockbuster posters.